So President Obama was a guest the Jay Leno show this week. He gave a good-humored performance some critics have likened to that of a “sitcom dad” — witty yet square.
The question is, why? What did he have to gain from the apperance? The American presidency has not-too-arguably been further cheapened from the encounter (which I know was not a first for a sitting president), but it’s hard to see what the resulting benefit was.
Would it surprise you to see Obama appear in a Pepsi ad someday? It wouldn’t surprise me…
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February 6th, 2011 at 1:11 pm
Clinton played sax on Arsenio Hall, wearing dark shades. The landscape of media has changed. How audiences consume media has changed too. So the way presidents connect with the audiences have to change too.